Foundation in Digital Marketing (China)
Training Provider: SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN
Course Reference: TGS-2025059427
S$1,750
Original: S$3,500
Save S$1,750
About This Course
By the end of this course, participants should be able to / can expect to:
� Formulate a marketing strategy and budgeting plan for the Chinese market
� Confidently use digital marketing to engage customers in China
� Use WeChat as a platform for marketing
� Learn how to build and manage a community
What You'll Learn
Understanding digital marketing vs traditional marketing
Understanding China Marketing vs Singapore Marketing
History of China Digital Marketing
China Digital Marketing Tools and Platform
Apply China Digital Marketing Model
Create a China Digital Marketing Strategy for own firm
Understand China Search Engine Environment
Understand Baidu Search Algorithm
Apply Baidu Search Algorithm
Make a backlinks strategy
Understand WeChat Weibo
Using WeChat Personal Account to do Marketing
Using WeChat Official Account to do Marketing
Understand Community Marketing
Create a Community
Community Event and Customer Engagement
Transfer Community to Business Profit
Digital Marketing Bootcamp - Project Presentation
Understanding China Marketing vs Singapore Marketing
History of China Digital Marketing
China Digital Marketing Tools and Platform
Apply China Digital Marketing Model
Create a China Digital Marketing Strategy for own firm
Understand China Search Engine Environment
Understand Baidu Search Algorithm
Apply Baidu Search Algorithm
Make a backlinks strategy
Understand WeChat Weibo
Using WeChat Personal Account to do Marketing
Using WeChat Official Account to do Marketing
Understand Community Marketing
Create a Community
Community Event and Customer Engagement
Transfer Community to Business Profit
Digital Marketing Bootcamp - Project Presentation
Course Details
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