Generative AI-Assisted Brand Management for Effective Conversions
About This Course
In an era where trust and authenticity drive conversions, this two-day course empowers professionals to craft a compelling personal and organisational brand using the latest in AI technology. Learners will explore how generative AI can streamline content creation, deepen audience engagement, and reinforce ethical, relationship-driven brand strategies rooted in the principles of the S.A.L.E. model and the “To Sell is Not to Sell” philosophy. Through practical exercises and case studies, participants will uncover the 3 Laws of Transactions to build credibility and human connection in digital outreach, while enhancing their ability to listen, adapt, and respond to audience feedback. This course blends foundational branding and public relations tactics with innovative AI tools to help PMEs monitor brand effectiveness, engage meaningfully across platforms, and drive long-term conversion through trust and value-based interactions.
What You'll Learn
• LO1: Conduct AI-assisted social media listening to determine customers' perspectives about the brand
• LO2: Evaluate the brand reputation across different platforms using AI tools
• LO3: Monitor the success of branding based on established Key Performance Indicators (KPI) to determine areas for improvement
• LO4: Develop branding designs and ideas using Generative AI tools to enhance the appeal of the target product or service
• LO5: Propose content and tactics to improve public relations campaign effectiveness using Generative AI tools
• LO6: Implement branding campaigns, events and activities to enhance brand awareness
• LO7: Monitor and record customer reception to branding campaigns
• LO8: Implement public relations campaigns to sustain and enhance the brand in alignment with positioning strategies, operational plans and budget
Entry Requirements
Entry Requirements
- At least 1 year working experience in any sector;
- Proficiency with a Windows Laptop or Macbook; and
- Workplace Literacy and Numeracy (WPLN) 5 or equivalent..
*Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 3 years of relevant working experience in management and/or customer-facing roles, subject to the MR’s approval.