Modern Search Engine Optimisation and Content Marketing: Strategies for Search and AI Optimisation
About This Course
Navigate the evolving search landscape with strategies that encompass traditional Search Engine Optimisation, AI-optimised content (AIO), and content marketing excellence. This course addresses how AI search and Large language models is reshaping search behaviour and content discovery, teaching marketers to create content that performs well in both traditional search engines and AI-powered search experiences. Participants will master content strategy, Search Engine Optimisation, and AI-assisted content creation for maximum visibility and engagement.
What You'll Learn
● Create AI-optimised content that satisfies both traditional search algorithms and generative AI systems
● Utilise generative AI tools for keyword research, content ideation, and optimisation workflows
● Implement content strategies that build topical authority and drive organic traffic growth
Entry Requirements
-Basic understanding of search engines and digital content strategy
-Proficiency in using basic digital tools and platforms, including content management systems and keyword research tools.
-Bring your own laptop with internet connectivity for hands-on practice