Advanced Omni-Channel Digital Strategy for Modern Marketers in the Age of AI
About This Course
This course empowers marketing professionals to design and execute seamless omni-channel strategies that leverage the full potential of generative AI. Participants will learn to orchestrate customer journeys across digital touchpoints whilst using AI tools to enhance channel and campaign strategy, content generation, and digital efficiency. The curriculum covers strategic integration of social media, e-commerce, email, and other paid, owned and earned channels, with practical applications of AI for workflow automation and customer experience optimisation.
What You'll Learn
● Leverage generative AI platforms (e.g., ChatGPT, Gemini) to support campaign planning, content generation, and audience engagement
● Integrate social, e-commerce, and paid/owned/earned channels for a unified brand experience
● Measure and optimise omni-channel performance using actionable analytics
Entry Requirements
-Basic understanding of digital marketing channels (social media, email, web)
-Proficiency in using basic digital tools and platforms, including content management systems and social media tools.
-Bring your own laptop with internet connectivity for hands-on practice