Using Generative AI for Product Marketing
About This Course
"Using Generative AI for Product Marketing" is a hands-on, 2-day training course designed to equip marketing professionals with the strategic skills and modern tools needed to craft, execute, and refine impactful product marketing campaigns—enhanced through the power of Generative AI.
Participants will learn how to conceptualize product stories aligned with marketing budgets and customer preferences, develop engaging and personalized marketing messages, and monitor campaign effectiveness using AI-powered tools. The course covers the full lifecycle of a product marketing plan—from audience segmentation and storytelling to pre-campaign testing and post-launch analysis—empowering learners to leverage Generative AI platforms
Whether planning a product launch, refining marketing narratives, or analyzing campaign performance, learners will gain the skills to apply Generative AI for ideation, content creation, personalization, and data-driven decision-making, all while staying aligned with marketing objectives and brand voice.
What You'll Learn
2. Insight into audience segmentation, including demographics, psychographics, and cultural considerations in food marketing.
3. Application of the 4Ps (Product, Price, Place, Promotion) in selecting the right mix to reach diverse audiences.
4, Exploration of message tones and formats that resonate with different audience types with AI tools
5. Knowledge of AI tools and how they support ideation, content creation, and message personalization.
6. Understanding campaign KPIs (e.g., CTR, conversion, engagement) and tools used for tracking and analysis.
7. Understanding risks, bias, and disclosure considerations when using AI-generated content.
Entry Requirements
• Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 3.
• Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 3.
• Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 3.
• Learners to have minimum GCE ‘O’ level or ITE certificate education or equivalent.
• Learners should have at least 1 year’s working experience in any industry.
Be able to operate a computer.