Fashion Brand Management (Classroom and Asynchronous e-learning)
About This Course
This course provides learners with the skills and knowledge to conceptualize, develop, and implement effective branding guidelines that reflect an organization’s values, promises, and image. Participants will explore how to assess existing brand frameworks, refine messaging, and ensure consistency across multiple channels and touchpoints.
Emphasis is placed on developing communication strategies that resonate with target markets, creating impactful brand elements such as logos, messages, and taglines, and ensuring stakeholder alignment with brand identity. Learners will also examine corrective actions for enhancing brand guidelines and methods for evaluating brand success.
By the end of the course, participants will be equipped to maintain a strong, cohesive brand identity that drives trust, recognition, and long-term value in a competitive market.
What You'll Learn
Learn how to oversee brand application across all platforms and ensure it consistently reflects the organization’s positioning and values.
2. Implement corrective actions to enhance brand guidelines
Gain skills to identify gaps in existing brand practices and apply refinements to strengthen brand consistency and impact.
3. Evaluate success of the brand to identify improvements
Understand how to measure brand performance, analyze results, and recommend improvements for long-term brand growth.
4. Develop research constructs based on selected target markets
Learn how to design research approaches to study consumer behaviors, perceptions, and preferences that inform brand strategies.
5. Create logos, key brand messages, or taglines that resonate with the organization’s brand
Acquire practical skills to design visual and verbal brand elements that enhance recognition and emotional connection with audiences.
6. Communicate brand guidelines to stakeholders
Gain the ability to present and explain brand standards clearly to internal teams and external partners, ensuring alignment and compliance.
Entry Requirements
MINIMUM AGE:
▪ 21 YEARS OLD
SINGAPOREAN / SINGAPORE PR:
▪ GCE ‘O’ LEVEL CREDITS WITH MINIMUM GRADE C6 FOR 3 SUBJECTS, INCLUDING ENGLISH AND MATHEMATICS; OR
▪ WSQ ADVANCED CERTIFICATE IN FASHION TECHNOLOGY; OR
▪ ADVANCED CERTIFICATE FROM ANY PEI; OR
▪ HIGHER NITEC
ENGLISH REQUIREMENTS:
▪ GCE "O" LEVEL CREDITS WITH A MINIMUM OF C6; OR
▪ IELTS SCORE 5.5 OR TOEFL SCORE 46; OR
▪ PASS TEMBUSU INSTITUTE'S ENGLISH TEST
STUDENTS ARE REQUIRED TO HAVE BASIC COMPUTING SKILLS, I.E., TURN ON THE LAPTOP, USE THE MOUSE, DRAG AND DROP FILES, USE ONLINE SEARCH ENGINES FOR RESEARCH, AND BE A COMPETENT USER OF MICROSOFT OFFICE.