Fashion Business Plan Development (Classroom and Asynchronous e-learning)
About This Course
This course equips learners with the essential knowledge and practical skills required to develop a business plan for a fashion enterprise start-up. It introduces business planning methodologies, financial concepts, and strategic techniques tailored for the fashion industry, with emphasis on aligning creative vision with sustainable business practices.
Participants will learn how to conceptualize a retail business idea, conduct consumer and market analyses, and create integrated sales, marketing, and merchandise strategies. The course also covers financial planning and budgeting, start-up funding, and the development of forecasts and action plans to support business sustainability.
Delivered through a combination of assignments, work activities, and written/oral assessments, this unit prepares learners to present a professional business plan to stakeholders. It falls within the competency category of Textile & Fashion Merchandising & Marketing and contributes towards the Competency Diploma in this field.
What You'll Learn
Understand the key elements of financial planning, budgeting, and resource allocation in accordance with organizational procedures.
2. Develop a start-up funding plan
Learn to create a funding proposal using finance strategies that support capital requirements for business launch.
3. Conduct market and retail analysis studies
Gain skills to research demographics, consumer behavior, and retail trends that influence start-up success.
4. Develop a product plan for the target market
Learn to design a merchandise mix and product strategy tailored to consumer needs and market positioning.
5. Create a marketing plan for a fashion enterprise start-up
Build promotional and communication strategies to support the business vision and growth objectives.
6. Evaluate business plans against organizational procedures
Acquire the ability to assess feasibility, risks, and profitability of a start-up business plan.
7. Present a business plan to stakeholders
Develop skills to communicate strategies, forecasts, and financials effectively to potential investors and partners.
Entry Requirements
MINIMUM AGE:
▪ 21 YEARS OLD
SINGAPOREAN / SINGAPORE PR:
▪ GCE ‘O’ LEVEL CREDITS WITH MINIMUM GRADE C6 FOR 3 SUBJECTS, INCLUDING ENGLISH AND MATHEMATICS; OR
▪ WSQ ADVANCED CERTIFICATE IN FASHION TECHNOLOGY; OR
▪ ADVANCED CERTIFICATE FROM ANY PEI; OR
▪ HIGHER NITEC
ENGLISH REQUIREMENTS:
▪ GCE "O" LEVEL CREDITS WITH A MINIMUM OF C6; OR
▪ IELTS SCORE 5.5 OR TOEFL SCORE 46; OR
▪ PASS TEMBUSU INSTITUTE'S ENGLISH TEST
STUDENTS ARE REQUIRED TO HAVE BASIC COMPUTING SKILLS, I.E., TURN ON THE LAPTOP, USE THE MOUSE, DRAG AND DROP FILES, USE ONLINE SEARCH ENGINES FOR RESEARCH, AND BE A COMPETENT USER OF MICROSOFT OFFICE.