Mastering Social Media Marketing: From Planning to Performance
About This Course
This 24-hour Workforce Skills Qualifications (WSQ) course, Mastering Social Media Marketing: From Planning to Performance, equips learners with advanced skills to formulate, execute, and evaluate social media strategic plans. Designed for professionals seeking to drive business growth through innovative social media campaigns, this course focuses on establishing positive relationships with industry stakeholders, building a communities of advocates, and proactively identifying marketing opportunities. Aligned with WSQ’s framework, it emphasizes employability, scalability, and measurable skill development to benefit Singapore’s dynamic marketing workforce.
These skills address critical industry needs, such as creating data-driven campaigns, ensuring compliance with government platform policies, and fostering authentic customer engagement. Learners engage through hands-on experience through case studies, practical exercises, and group projects, ensuring they can apply their knowledge immediately in the workplace.
In today’s digital economy, businesses rely on social media to connect with target audiences, enhance brand visibility, and drive revenue. This course is highly relevant to industries such as retail, hospitality, technology, and professional services, where social media marketing is pivotal to success. By mastering strategic social planning and performance evaluation, learners will be equipped to:
• Lead social media initiatives, positioning themselves for roles such as like Marketing Manager, Social Media Strategist, or Digital Campaign Lead.
• Upgrade their current roles by introducing innovative marketing strategies that align with organizational goals.
• Enhance employability through in-demand skills recognized by employers across Singapore’s workforce segments.
This course is tailored for advanced learners with professional experience in marketing, communications, or social media roles.
While prior knowledge of social media basics is beneficial, t
What You'll Learn
2. Assess the suitability of social media marketing opportunities by understanding the values of building a community of advocates to drive brand loyalty.
3. Monitor and review the effectiveness of social media campaigns using scheduling tools to ensure efficient performance tracking.
4. Develop comprehensive social media marketing plans by incorporating key elements of organisational social media strategies to align with business objectives.
5. Determine the feasibility of various social media platforms by analysing their types, tools, and operational functionalities, while ensuring compliance with organisational policies and procedures.
6. Establish clear social media marketing objectives by integrating considerations of consumer reviews, privacy legislation, copyright, and platform regulations to maintain ethical and legal standards.
Entry Requirements
- Aged 21 years old and above
- Minimum 1 GCE ‘O’ level credit
- mployability Skills System (ESS) Workplace Literacy and Numeracy Level (WPLN) Level 4
- Able to perform basic Microsoft Office functions on the computer