CX Leaders - Customer Insights & Understanding (SCTP module only)
Training Provider: NTUC LEARNINGHUB PTE. LTD.
Course Reference: TGS-2025060360
S$330
Original: S$1,100
Save S$770
About This Course
This course explores the multifaceted influences on consumer behaviour, including individual, social, and lifestyle factors, and how these shape purchasing decisions. Learners will develop skills to organise and interpret data from CRM, POS, and e-commerce systems to uncover meaningful patterns. Through statistical modelling and data-mining techniques, they will analyse customer behaviour while considering competitive dynamics. Finally, learners will assess customer interactions using commercial data insights to recommend strategies for continuous improvement.
What You'll Learn
LU1: Individual, social, and lifestyle impact on consumer behaviour
LU2: Data Collections
LU3: Analyse Consumers' Behaviour
LU4: Continuous Improvement based on customer interaction activities and commercial data insights
LU2: Data Collections
LU3: Analyse Consumers' Behaviour
LU4: Continuous Improvement based on customer interaction activities and commercial data insights
Entry Requirements
Participants are required to have the ability to converse, read and write in English. Minimum Lower Secondary Education or WPLN Level 3 and above.
Course Details
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Note: To apply for this course, visit or contact the training provider directly.
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