Maximise eCommerce Success: Applying Relevant Campaign Strategies (SCTP module only)
About This Course
This course is designed to equip learners with essential skills and competencies to effectively plan, execute, and optimize E-commerce campaigns, directly addressing the growing demand for digital marketing expertise. Leanrers will gain a deep understanding of setting strategic goals, analysing performance, and implementing data-driven improvements.
In today's fast-paced digital landscape, the ability to drive online sales and engage customers effectively is crucial for business success. This course will make you highly relevant to the E-commerce industry, opening doors for employment opportunities in digital marketing, campaign management, and performance analysis roles. For existing professionals, it enables you to take on more strategic and impactful responsibilities within your organisation.
Upon completion of this course, learners will be able to:
(1) Determine e-Commerce strategies and campaign objectives.
(2) Establish performance targets for e-Commerce strategies, sales, and customer satisfaction based on customers understanding.
(3) Evaluate the effectiveness of digital platforms and e-Commerce campaigns using relevant evaluation tools.
(4) Recommend improvements to online mechanics and activities based on evaluation outcomes.
What You'll Learn
The curriculum is anchored in real-world application and structured around four key focus area:
LU1: E-commerce Campaign Objectives & Strategy
• Optimizing Campaign Objectives
• E-Commerce Strategies
• Defining E-commerce Strategies and Campaign Objectives
LU2: E-commerce Performance Management & Customer Segmentation
• Key Performance Indicators (KPIs) for Sales, E-Commerce Strategies, and Customer Satisfaction
• Identifying and Segmenting Target Customers
• Establishing Performance Targets
• Understanding Customer Types and Satisfaction Metrics
LU3: Evaluating Digital Campaign Performance
• Evaluating Mobile, Online, and Social Media Platform Effectiveness
• Evaluating Online Mechanics and Activities of E-commerce Campaigns
• Campaign Evaluation Tools and Methods
LU4: Optimizing E-commerce Campaigns & Strategies
• Formulating Recommendations for Improvement based on Evaluation Outcomes
Entry Requirements
-Age 18 years old and above
-At least 2 years working experience
-Able to read, write and speak in English (WLPN Level 4 and above)