Curate a Personal Shopping Experience
About This Course
Curate a Personal Shopping Experience, with TikTok is a comprehensive course designed to empower retail professionals with the knowledge and skills to effectively utilize TikTok. This course covers key aspects of the platform, from understanding the basics and setting up a TikTok Shop to creating targeted consumer personas and conducting competitor research. Participants will also explore advanced techniques such as live streaming, ad campaign creation, content monetization, and analytics. By the end of the course, learners will be equipped to enhance customer experiences, drive engagement, and boost sales through strategic TikTok marketing.
What You'll Learn
1. Understand the fundamentals of TikTok and its impact on customer experience in the retail industry.
2. Set up and optimize a TikTok Shop to drive e-commerce sales.
3. Track and analyze customer journeys on TikTok to identify engagement opportunities and areas for improvement.
4. Conduct effective competitor and market research to stay ahead of industry trends.
5. Create detailed TikTok consumer personas for targeted content and marketing efforts.
6. Develop customer segmentation strategies to meet the evolving needs of the target audience.
7. Explore the features and engagement potential of TikTok Live and conduct simulated live streaming activities.
8. Create and manage effective ad campaigns using TikTok's advertising options.
9. Optimize TikTok feeds through an understanding of algorithms, hashtags, and content visibility strategies.
10. Define and understand the target audience for tailored content and marketing strategies.
11. Craft a strong social media persona that aligns with brand identity.
12. Implement various content monetization techniques, including brand partnerships, sponsored content, and affiliate marketing.
13. Navigate the TikTok ecosystem, including the Creator Fund and Affiliate Program, to generate income.
14. Utilize TikTok Analytics to analyze performance metrics, track engagement, and make data-driven decisions for content optimization.
Entry Requirements
Aged 21 years old
1. Singaporean and PR
Minimum GCE 'N' Level
2. International
- IELTS score 4.5 or TOEFL score 32 AND
- High School Diploma equivalent to GCE ‘N’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics
3. ALL Learners are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.