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Applied Marketing Fundamentals

Name: Applied Marketing Fundamentals
Price: 1866.00 SGD

Training Provider: SINGAPORE POLYTECHNIC

Course Reference: TGS-2025061006

S$1,866

About This Course

This is a module under the Diploma in Business Practice (Business Management).

What You'll Learn

This module provides a foundational understanding of digital marketing, focusing on core concepts such as the digital marketing environment, and targeting techniques. Participants will explore digital strategies for managing the marketing mix (Product, Price, Place, and Promotion) in a digital context. By the end of the module, participants will be able to create a simple marketing plan for products or services.

Entry Requirements

GCE ‘O’ Levels 3 relevant passes and at least 1-year relevant working experience:

Subjects/Min. Grade:
1. English: 6
2. Mathematics (Elementary or Additional): 6
3. Any one mother subject excluding CCA: 6

FT Nitec:
GPA > 3.5 OR GPA > 3.0 and at least 1 year of relevant working experience

PT Nitec in Technology/Services:
GPA > 3.5 and at least 1 year of relevant working experience

FT Higher Nitec:
GPA > 2.0 OR GPA > 1.5 and at least 1 year of relevant working experience

PT Higher Nitec in Technology/Services:
GPA > 2.0 and at least 1 year of relevant working experience

WSQ Diploma:
Relevant WSQ Advanced Certificate (or higher) with at least 1 year of relevant working experience and Level 6 for both WSQ Workplace Literacy SOA & Workplace Numeracy SOA.

Without any of the relevant academic qualifications:
At least 2 years of relevant working experience.

Recognition of Prior Learning:
Applicants who do not meet the entry requirements may be considered