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Modular Certificate in Digital Marketing & Analytics

Name: Modular Certificate in Digital Marketing & Analytics
Price: 5598.00 SGD

Training Provider: SINGAPORE POLYTECHNIC

Course Reference: TGS-2025061022

S$5,598

About This Course

This is a Modular Certificate under the Diploma in Business Practice (Business Management).

What You'll Learn

The Certificate in Digital Marketing & Analytics provides participants with knowledge and skills in creating digital content, implementing online marketing strategies, and applying data-driven insights. It covers the fundamentals of developing engaging content for various digital platforms, including writing persuasive messages, using visuals effectively, and exploring social commerce strategies. Participants will also learn the essentials of digital marketing, such as identifying target audiences, selecting appropriate digital platforms, and setting and evaluating marketing goals. In addition, the course introduces marketing analytics, enabling participants to analyse customer trends, measure campaign performance, and use data to improve strategies, preparing them to apply practical and effective digital marketing solutions in business contexts.

Entry Requirements

GCE ‘O’ Levels 3 relevant passes and at least 1-year relevant working experience:

Subjects/Min. Grade:
1. English: 6
2. Mathematics (Elementary or Additional): 6
3. Any one mother subject excluding CCA: 6

FT Nitec:
GPA > 3.5 OR GPA > 3.0 and at least 1 year of relevant working experience

PT Nitec in Technology/Services:
GPA > 3.5 and at least 1 year of relevant working experience

FT Higher Nitec:
GPA > 2.0 OR GPA > 1.5 and at least 1 year of relevant working experience

PT Higher Nitec in Technology/Services:
GPA > 2.0 and at least 1 year of relevant working experience

WSQ Diploma:
Relevant WSQ Advanced Certificate (or higher) with at least 1 year of relevant working experience and Level 6 for both WSQ Workplace Literacy SOA & Workplace Numeracy SOA.

Without any of the relevant academic qualifications:
At least 2 years of relevant working experience.

Recognition of Prior Learning:
Applicants who do not meet the entry requirements may be considered