Digital Content Development

Training Provider: SINGAPORE POLYTECHNIC
Course Reference: TGS-2025061023
S$1,866

About This Course

This is a module under the Diploma in Business Practice (Business Management).

What You'll Learn

This module introduces participants to the basics of creating engaging online content for businesses. They will learn how to write clear and persuasive messages for digital media, design banners and email campaigns, and use visuals effectively. The module also covers how to attract customers using strong images, videos, and live streaming. Participants will explore social commerce strategies and create a simple digital campaign site to put their learning into practice. By the end of the module, they will understand how to develop digital content that captures attention and drives engagement.

Entry Requirements

GCE ‘O’ Levels 3 relevant passes and at least 1-year relevant working experience:

Subjects/Min. Grade:
1. English: 6
2. Mathematics (Elementary or Additional): 6
3. Any one mother subject excluding CCA: 6

FT Nitec:
GPA > 3.5 OR GPA > 3.0 and at least 1 year of relevant working experience

PT Nitec in Technology/Services:
GPA > 3.5 and at least 1 year of relevant working experience

FT Higher Nitec:
GPA > 2.0 OR GPA > 1.5 and at least 1 year of relevant working experience

PT Higher Nitec in Technology/Services:
GPA > 2.0 and at least 1 year of relevant working experience

WSQ Diploma:
Relevant WSQ Advanced Certificate (or higher) with at least 1 year of relevant working experience and Level 6 for both WSQ Workplace Literacy SOA & Workplace Numeracy SOA.

Without any of the relevant academic qualifications:
At least 2 years of relevant working experience.

Recognition of Prior Learning:
Applicants who do not meet the entry requirements may be considered

Course Details

Duration 60 hours
Language English
Training Commitment Part Time
Total Enrolled New course
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