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Marketing Analytics

Name: Marketing Analytics
Price: 1866.00 SGD

Training Provider: SINGAPORE POLYTECHNIC

Course Reference: TGS-2025061024

S$1,866

About This Course

This is a module under the Diploma in Business Practice (Business Management).

What You'll Learn

This module introduces participants to the basics of using data to make better marketing decisions. Participants will learn how to analyse customer trends, measure the success of marketing campaigns, and understand key digital marketing metrics. They will also explore simple tools to interpret data and improve marketing strategies. This module helps participants apply data insights to real-world business situations, making marketing more effective.

Entry Requirements

GCE ‘O’ Levels 3 relevant passes and at least 1-year relevant working experience:

Subjects/Min. Grade:
1. English: 6
2. Mathematics (Elementary or Additional): 6
3. Any one mother subject excluding CCA: 6

FT Nitec:
GPA > 3.5 OR GPA > 3.0 and at least 1 year of relevant working experience

PT Nitec in Technology/Services:
GPA > 3.5 and at least 1 year of relevant working experience

FT Higher Nitec:
GPA > 2.0 OR GPA > 1.5 and at least 1 year of relevant working experience

PT Higher Nitec in Technology/Services:
GPA > 2.0 and at least 1 year of relevant working experience

WSQ Diploma:
Relevant WSQ Advanced Certificate (or higher) with at least 1 year of relevant working experience and Level 6 for both WSQ Workplace Literacy SOA & Workplace Numeracy SOA.

Without any of the relevant academic qualifications:
At least 2 years of relevant working experience.

Recognition of Prior Learning:
Applicants who do not meet the entry requirements may be considered