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Essentials of Digital Marketing

Name: Essentials of Digital Marketing
Price: 1866.00 SGD

Training Provider: SINGAPORE POLYTECHNIC

Course Reference: TGS-2025061025

S$1,866

About This Course

This is a module under the Diploma in Business Practice (Business Management).

What You'll Learn

This module introduces participants to the key concepts and tools used in online marketing. They will learn how businesses use digital channels like social media, websites, and online ads to reach customers. The module covers basic strategies for understanding a brand, identifying target audiences, and choosing the right digital platforms. Participants will also explore how to set simple marketing goals, track results, and improve campaigns based on data. By the end of the module, they will have a practical understanding of how digital marketing helps businesses connect with customers effectively.

Entry Requirements

GCE ‘O’ Levels 3 relevant passes and at least 1-year relevant working experience:

Subjects/Min. Grade:
1. English: 6
2. Mathematics (Elementary or Additional): 6
3. Any one mother subject excluding CCA: 6

FT Nitec:
GPA > 3.5 OR GPA > 3.0 and at least 1 year of relevant working experience

PT Nitec in Technology/Services:
GPA > 3.5 and at least 1 year of relevant working experience

FT Higher Nitec:
GPA > 2.0 OR GPA > 1.5 and at least 1 year of relevant working experience

PT Higher Nitec in Technology/Services:
GPA > 2.0 and at least 1 year of relevant working experience

WSQ Diploma:
Relevant WSQ Advanced Certificate (or higher) with at least 1 year of relevant working experience and Level 6 for both WSQ Workplace Literacy SOA & Workplace Numeracy SOA.

Without any of the relevant academic qualifications:
At least 2 years of relevant working experience.

Recognition of Prior Learning:
Applicants who do not meet the entry requirements may be considered