Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World
About This Course
This course provides candidates with a comprehensive understanding of key brand management strategies essential for building strong and competitive brands. Learners will explore concepts such as brand portfolios, brand image, and brand positioning, gaining clarity on how brands create value and differentiate themselves in the market.
Participants will also learn to develop detailed shopper personas to better understand target audiences and tailor brand messages accordingly. The course further equips candidates with practical tools and methods to evaluate marketing campaigns effectively, ensuring that brand activities align with organisational goals and customer expectations.
In addition, learners will gain insights into how data gathered from pre-campaign testing can be analysed and applied to enhance campaign performance. By the end of the course, candidates will be able to make informed branding decisions supported by research, data, and strategic frameworks.
Candidate will learn:
Brand management strategies
Brand portfolio, image, and position
Shopper personas
Campaign evaluation tools and methods
Means of using data gathered from precampaign testing
What You'll Learn
a) Identifying value to your customer and communicating to spread digital/social currency
b) What is social currency?
c) Coming up with a funnel strategy to make sure you cover, awareness, retention and conversion
d) Branding strategies to increase brand awareness through digital marketing
Entry Requirements
Aged 21 years old
1. Singaporean and PR
Minimum GCE ‘O’ level
2. International
IELTS score 5.5 or TOEFL 46 AND
High School Diploma equivalent to GCE 'O' Level with minimum grade C6 for 3 subjects, including English and Mathematics
3. ALL Students are required to have basic digital literacy, knowledge of computers and Microsoft Office