Digital Marketing Strategy: Remarketing Strategies to Boost Sales
About This Course
This course introduces candidates to the purpose and application of remarketing, focusing on how organisations can re-engage audiences through data-driven strategies. Learners will understand different remarketing methods and how to optimise them on platforms such as Facebook and Google Ads. The course also covers targeted audience selection, identifying when to switch audiences, and building custom audience groups to improve campaign effectiveness.
Through practical learning and application, candidates will gain the skills to oversee data collection processes, analyse quantitative and qualitative customer information, and manage customer-centric research programmes that consider economic and industry trends. Candidates will also learn to evaluate the organisation’s capability to respond quickly to consumer demand based on research insights.
What You'll Learn
a) define the purpose of remarketing?
b) understand the methods of doing remarketing and how to optimise (Facebook and Google ads)
b) know your targeted audience selection and understand when to switch
c) build your custom audience groups
A competent candidate is able to perform,
1. Oversee the process of data collection, assessing, understanding and integrating primary quantitative and qualitative customer data
2. Manage a customer-centric research program that integrates economic and industry trends into the analysis
3. Evaluate organisational capability to respond quickly to consumer demand for products and/or services based on research outcomes
Entry Requirements
Aged 21 years old
1. Singaporean and PR
Minimum GCE ‘O’ level
2. International
IELTS score 5.5 or TOEFL 46 AND
High School Diploma equivalent to GCE 'O' Level with minimum grade C6 for 3 subjects, including English and Mathematics
3. ALL Students are required to have basic digital literacy, knowledge of computers and Microsoft Office