SFQB: RISE For Business - AI Led Digital Marketing & Sales: Module 1 of 4
About This Course
In this module, you will develop the ability to identify and diagnose key business challenges through strategic business diagnosis, channel performance review, and problem-solving using your company’s specific marketing challenges.
Additionally, the course introduces AI prompt engineering, AI tools, and AI-led content creation techniques to help improve marketing efficiency, customer research, buyer persona development, and overall campaign execution.
You will also learn how to develop compelling value propositions and generate actionable customer insights to optimize strategic positioning and support overall business growth.
This approach will help optimize strategic positioning and support overall business growth.
What You'll Learn
- Apply AI Prompt Engineering & AI Tools for Marketing and Content Creation: Develop practical skills in AI prompt engineering, AI-led content creation, and the use of AI tools to enhance marketing workflows, customer research, buyer persona creation, and campaign execution.
- Develop Stronger Customer & Value Proposition Strategies: Learn how to conduct customer research and derive actionable insights to create compelling value propositions and AI-led buyer personas that support more targeted and effective marketing strategies.
About RISE
Created by RISE by BCG U, RISE for Business is a corporate edition of the original RISE Programme designed to help companies upskill their own employees to capture new digital opportunities. Tapping on BCG’s industry experts, trainees will undergo a specially curated application-based curriculum that includes live work case examples and the opportunity to apply learnings directly back into their company contexts.
Entry Requirements
Company requirements:
- Company must be registered or incorporated in Singapore
Learner requirements:
- Minimum education level - Diploma (or equivalent) and above
- Language and literacy proficiency level – English (minimum intermediate)
- Target age group – Minimum 21 years of age and above
- Required years of experience in relevant domain – Minimum 2 years (Open to fresh grads)
- Other requirements: Singapore Citizen, PR and LTVP+ and (2) Basic computer literacy in operating a computer, familiar with MSOffice and browsing the internet