SFQB: RISE For Business - AI Led Digital Marketing & Sales: Module 4 of 4
About This Course
In this module, you will gain hands-on experience in executing and optimizing a full-funnel marketing strategy for your business. Guided by industry experts, you will execute key channels from your digital marketing plan developed in earlier modules as part of a Pilot Execution, while building a personalised playbook of key learnings to scale future campaigns and transfer insights to your teams.
The module also introduces AI Agents & Workflows to help improve marketing execution efficiency and support streamlined campaign operations across multiple channels. In addition, you will participate in a Campaign Simulation exercise to strengthen your ability to evaluate campaign performance, optimize marketing strategies, and drive stronger business outcomes through practical application and data-driven decision-making.
What You'll Learn
- Apply AI Agents & Workflows for Campaign Execution: Learn how to utilise AI Agents & Workflows to improve marketing execution efficiency, streamline operational processes, and support campaign management across multiple channels.
- Develop Practical Skills in Campaign Simulation & Optimization: Engage in Campaign Simulation exercises to strengthen your ability to analyze campaign performance, optimize marketing strategies, and improve business outcomes through data-driven decision-making.
About RISE
Created by RISE by BCG U, RISE for Business is a corporate edition of the original RISE Programme designed to help companies upskill their own employees to capture new digital opportunities. Tapping on BCG’s industry experts, trainees will undergo a specially curated application-based curriculum that includes live work case examples and the opportunity to apply learnings directly back into their company contexts.
Entry Requirements
Company requirements:
- Company must be registered or incorporated in Singapore
Learner requirements:
- Minimum education level - Diploma (or equivalent) and above
- Language and literacy proficiency level – English (minimum intermediate)
- Target age group – Minimum 21 years of age and above
- Required years of experience in relevant domain – Minimum 2 years (Open to fresh grads)
- Other requirements: Singapore Citizen, PR and LTVP+ and (2) Basic computer literacy in operating a computer, familiar with MSOffice and browsing the internet