SFQB: RISE For Business - AI Led Digital Marketing & Sales: Module 3 of 4
About This Course
In this module, you will develop the ability to design, implement, and optimise a comprehensive marketing strategy using multiple digital platforms, Advanced AI Tools & Application, and GenAI technologies.
Under the guidance of BCG & industry experts, you will learn how to create seamless customer experiences that strengthen digital engagement and overall business performance.
The module also introduces AI Led Marketing Strategy, Customer Journey Mapping, and Marketing Analytics to help improve customer understanding, campaign effectiveness, and data-driven decision-making.
In addition, you will gain practical knowledge in Pricing Fundamentals & Simulation to support stronger strategic marketing and investment decisions.
What You'll Learn
- Apply AI Led Marketing Strategy & Analytics: Develop practical capabilities in AI Led Marketing Strategy, Marketing Analytics, and Customer Journey Mapping to better understand customer behavior, optimize marketing performance, and drive data-informed business decisions.
- Strengthen Strategic Marketing Planning: Gain foundational knowledge in Pricing Fundamentals & Simulation to support effective marketing investment decisions, resource allocation, and strategic growth planning.
About RISE
Created by RISE by BCG U, RISE for Business is a corporate edition of the original RISE Programme designed to help companies upskill their own employees to capture new digital opportunities. Tapping on BCG’s industry experts, trainees will undergo a specially curated application-based curriculum that includes live work case examples and the opportunity to apply learnings directly back into their company contexts.
Entry Requirements
Company requirements:
- Company must be registered or incorporated in Singapore
Learner requirements:
- Minimum education level - Diploma (or equivalent) and above
- Language and literacy proficiency level – English (minimum intermediate)
- Target age group – Minimum 21 years of age and above
- Required years of experience in relevant domain – Minimum 2 years (Open to fresh grads)
- Other requirements: Singapore Citizen, PR and LTVP+ and (2) Basic computer literacy in operating a computer, familiar with MSOffice and browsing the internet