SFQB: RISE For Business - AI Led Digital Marketing & Sales: Module 2 of 4
About This Course
In this module, you will also gain in-depth knowledge of essential digital marketing channels, such as Search Marketing, Social Media Marketing, Email Marketing, and eCommerce, to craft effective marketing strategies that drive organic growth and enhance performance through paid media.
You will develop practical capabilities in B2B Sales Strategy and Account Based Marketing, equipping you to strengthen lead generation, customer engagement, and sales performance. In addition, the module introduces AI Led Lead Management, AI Led Marketing Automation & CRM, and AI Led Channel Diagnostics to help improve marketing efficiency, customer management, and channel performance evaluation.
What You'll Learn
- Develop B2B Sales & Account Based Marketing Capabilities: Gain practical knowledge of B2B Sales Strategy and Account Based Marketing techniques to strengthen lead generation, customer engagement, and business growth opportunities.
- Apply AI Led Marketing Automation & Channel Diagnostics: Learn how to utilize AI Led Lead Management, AI Led Marketing Automation & CRM, and AI Led Channel Diagnostics to optimize marketing workflows, improve customer relationship management, and enhance channel performance analysis.
About RISE
Created by RISE by BCG U, RISE for Business is a corporate edition of the original RISE Programme designed to help companies upskill their own employees to capture new digital opportunities. Tapping on BCG’s industry experts, trainees will undergo a specially curated application-based curriculum that includes live work case examples and the opportunity to apply learnings directly back into their company contexts.
Entry Requirements
Company requirements:
- Company must be registered or incorporated in Singapore
Learner requirements:
- Minimum education level - Diploma (or equivalent) and above
- Language and literacy proficiency level – English (minimum intermediate)
- Target age group – Minimum 21 years of age and above
- Required years of experience in relevant domain – Minimum 2 years (Open to fresh grads)
- Other requirements: Singapore Citizen, PR and LTVP+ and (2) Basic computer literacy in operating a computer, familiar with MSOffice and browsing the internet