Unlocking Business Opportunities with Gen AI
About This Course
This course equips entrepreneurs and small business owners with practical frameworks and emerging AI-driven methods to discover, assess, and act on new business opportunities in a digital-first economy.
Participants will learn to identify market gaps, position their products or services strategically, generate leads using digital content and automation, and continuously optimise their business strategy using data insights.
Designed for learners with little to no prior experience in digital selling or AI, the course blends foundational business strategy with modern lead generation and analysis practices, empowering participants to drive growth through informed, tech-enabled decisions.
What You'll Learn
LO1 - Analyse customer patterns and research new leads and referrals using GenAI-powered insights to form a clear market picture.
LO2 - Conduct structured research with AI-augmented methods to identify emerging market trends and prioritise business opportunities.
LO3 -Develop differentiated offerings and pricing strategies using GenAI to position the solutions effectively at industry and networking events.
LO4 - Evaluate sales data and customer feedback to refine strategies and strengthen ongoing business development efforts.
LO5- Capture and interpret customers' responses using Ai-enabled tools to assess the reception of the organisation’s offerings and solutions.
Entry Requirements
Minimum Entry Requirements
* Minimum GCE ‘N’ Level
* Ability to use Windows and/ or Mac OS
* Ability to use Word Processing and Excel
* Basic awareness of software systems and applications