Optimizing Content and Web Platforms (Synchronous E-learning)

Training Provider: BELLS Institute of Higher Learning Pte. Ltd.
Course Reference: TGS-2025061247
S$600
Original: S$1,200
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About This Course

This course provides a comprehensive framework for planning, implementing, and optimizing web content through the effective use of Content Management Systems (CMS). Learners will gain a deep understanding of web content governance, structured content creation, seamless deployment, and performance measurement using CMS tools and data insights. This course combines strategic knowledge with hands-on best practices aligned with industry standards.

What You'll Learn

Upon completion of the course, learners will be able to :
Analyze WCMS architecture and system components to identify maintenance requirements and resolve operational issues.
Evaluate governance frameworks to determine appropriate user roles and ensure compliance with content policies.
Apply content creation and curation guidelines to edit, refine, and enhance web content for clarity, structure, and engagement.
Assess web properties and digital assets to recommend improvements that enhance user experience and usability.
Examine deployment workflows and QA practices to ensure smooth updates, reduce errors, and maintain CMS integrity.
Develop and review web content performance metrics and apply data-driven insights to optimise content effectiveness.

Entry Requirements

Minimum Entry Requirements
* Minimum GCE ‘N’ Level
* Ability to use Windows and/ or Mac OS
* Ability to use Word Processing and Excel
* Basic awareness of software systems and application

Course Details

Duration 24 hours
Language English
Training Commitment Part Time
Total Enrolled New course
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