Digital Product Management & Discovery: Building What Matters (Part of SCTP)
About This Course
Navigate the journey of bringing impactful digital products to life with "Digital Product Management & Discovery: Building What Matters." This course provides a comprehensive framework for product opportunity discovery, enabling you to pinpoint and validate viable ideas. You'll learn to architect for product-led growth, ensuring your digital offerings inherently attract and retain users. We'll also equip you with best practices for effective go-to-market (GTM) execution, transforming concepts into commercial success.
This is a forward-looking course that specifically addresses the strategic and practical considerations when integrating Artificial Intelligence (AI) into digital products, preparing you for the next generation of product innovation.
What You'll Learn
• Develop and test ideas for new products by applying Design Thinking and Product Opportunity Discovery techniques.
• Describe the key considerations when implementing AI into products.
• Evaluate GTM plans including pricing strategies. Describe how AI tools are reshaping Go-To-Market (GTM) strategies.
• Contrast between two management philosophies and their associated frameworks in the context of product development.
• Differentiate between feature-based and outcome-based roadmaps and explain the strategic advantages of the latter.
Entry Requirements
Individuals with a relevant background looking to diversify/expand their skills and/or intending to switch to a Product Management / UX role;
• Mid-career professionals pivoting into product management, UX, or digital roles
• Designers and marketers upskilling in AI and data for digital product roles
• Founders, startup teams, or intrapreneurs needing rapid product prototyping skills
• Tech Entrepreneurs
• Current Product Professionals looking to upgrade skills