Data Analytics for Product Managers (Part of SCTP)
About This Course
In today’s digital ecosystem, data is not just a byproduct of product use, it is a strategic asset.
This course empowers product managers with essential data analytics capabilities to drive smarter, faster, and more user-centric decisions. Learners will gain hands-on skills in interpreting user behavior, identifying actionable insights, and leveraging AI/ML techniques to inform product direction.
With a strong focus on real-world application, the course bridges the gap between raw data and impactful product strategies.
What You'll Learn
Apply data analytics to extract insights from data.
Recommend enhancements to product design and strategy, grounded in user data and AI-driven insights
Entry Requirements
Individuals with a relevant background looking to diversify/expand their skills and/or intending to switch to a Product Management / UX role;
• Mid-career professionals pivoting into product management, UX, or digital roles
• Designers and marketers upskilling in AI and data for digital product roles
• Founders, startup teams, or intrapreneurs needing rapid product prototyping skills
• Tech Entrepreneurs
• Current Product Professionals looking to upgrade skills