Managing E-Commerce Operations To Grow Sales
About This Course
This WSQ Managing E-Commerce Operations To Grow Sales course equips learners with a comprehensive understanding of the key components required to successfully run and scale an e-commerce business. Participants will gain practical skills in setting up and refining online stores, managing inventory, analyzing consumer behavior, and implementing digital marketing techniques to attract traffic and drive sales. Key areas of focus include SEO, paid media, email marketing, social media outreach, and performance analytics. The course also delves into optimizing the customer journey, managing secure payment systems, and improving logistics and customer service for efficient e-commerce operations.
With e-commerce playing a central role in today’s retail landscape, having the skills to manage online businesses effectively is more important than ever. This course is especially valuable for entrepreneurs, small business owners, and marketing professionals aiming to build or strengthen their digital presence. Learners will be equipped to improve operational efficiency, boost conversion rates, and develop a long-term strategy for online business success.
Designed for beginner to intermediate learners, this course is ideal for anyone seeking to understand and manage the day-to-day functions of a thriving e-commerce business.
What You'll Learn
LO1: Manage operational plans and select tools to deliver effective e-commerce messaging strategies.
LO2: Collaborate with vendors to build visibility and implement drop-shipping promotion strategies.
LO3: Manage execution and budget control to achieve targeted e-commerce outcomes.
LO4: Determine performance indicators and evaluate customer responses to optimise e-commerce effectiveness.
Course Outline:
LU1: e-Commerce Platforms
T1: Messages to be communicated
T2: Manage operational plans to support objectives of e-commerce activities
T3: Select potential e-commerce platforms to reach out to target customers effectively
LU2: Vendor Selection and Drop Shipping
T1: Types of communication tools
T2: Collaborate with vendors to create sales opportunities and enhance online awareness and website visibility
T3: Develop promotion mechanics, drop-shipping and e-commerce activities
LU3: E-commerce Execution and Cost Control
T1: e-commerce management tactics
T2: Manage execution of e-commerce activities to achieve the desired results
T3: Manage budgets of e-commerce activities
LU4: E-Commerce Sales Performance
T1: Types of performance metrics and indicators
T2: Determine performance measures for e-commerce activities
T3: Evaluate customer responses to determine effectiveness of e-commerce activities
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
Target Age Group: 21-65 years old