Smart Social Commerce Marketing for Business
About This Course
This course is for beginner level and is suitable for PMETs, executives and business professionals with little or no knowledge of e-commerce campaign management. Unlock the power of XiaoHongShu and elevate your digital marketing game! In this hands-on course, you’ll master data-driven campaign planning, content strategy, performance analysis, and customer engagement—skills highly sought after in today’s e-commerce landscape.Whether you're in marketing, retail, or entrepreneurship, this course gives you a competitive edge in targeting high-value audiences and driving results. Gain real-world skills that open doors to exciting career growth, digital roles, and regional marketing opportunities. Start your journey to becoming a sought-after e-commerce strategist with XiaoHongShu—your next career breakthrough begins here!
What You'll Learn
LO1: Applying marketing considerations to products and services to be advertised based on collated feedback.
LO2: Develop practical pre-campaign testing plan for marketing campaign strategy
LO3: Monitor campaign execution and performance effectiveness for refinement of action plans.
LO4: Execute campaign operational schedule and plans for Effective Social Commerce Marketing
Entry Requirements
• Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 3.
• Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 3.
• Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 3.
• Learners to have minimum GCE ‘O’ level or ITE certificate education or equivalent.
• Learners should have at least 1 year’s working experience in any industry.
• Be able to operate a computer.