Data-driven strategy: Research and Digital Marketing Essentials
Training Provider: SINGAPORE UNIVERSITY OF SOCIAL SCIENCES
Course Reference: TGS-2026061386
S$263
Original: S$875
Save S$613
About This Course
Data-Driven Strategy: Research and Digital Marketing Essentials is a dynamic, skills-focused course designed to equip professionals with the tools to harness research insights and data analytics for more effective digital marketing. Ideal for individuals in the nonprofit, or social enterprise, this course provides a practical foundation in how to use data and audience research to inform strategy, design targeted digital campaigns, and evaluate marketing performance.
The course bridges the gap between traditional marketing instincts and data-informed decision-making, empowering participants to move beyond guesswork and engage audiences with precision and purpose.
What You'll Learn
A. Knowledge and Understanding (Theory Component)
At the end of this course, participants should be able to:
1. Define and apply key concepts in data-driven digital strategy.
2. Understand how research informs marketing and fundraising decisions.
3. Explain how the digital marketing funnel works and how it can be adapted for nonprofit goals.
B. Key Skills (Practical Component)
At the end of this course, participants should be able to:
1. Audience Mapping and Donor Persona Development
o Create donor or supporter personas using survey or digital behavioural data.
2. Fundraising Design Using the Digital Marketing Funnel
o Plan awareness, engagement, and conversion strategies across channels (social, email, web).
3. Copywriting and Visual Strategy
o Draft fundraising copy tailored to segmented audiences.
o Understand what makes digital content effective based on data
At the end of this course, participants should be able to:
1. Define and apply key concepts in data-driven digital strategy.
2. Understand how research informs marketing and fundraising decisions.
3. Explain how the digital marketing funnel works and how it can be adapted for nonprofit goals.
B. Key Skills (Practical Component)
At the end of this course, participants should be able to:
1. Audience Mapping and Donor Persona Development
o Create donor or supporter personas using survey or digital behavioural data.
2. Fundraising Design Using the Digital Marketing Funnel
o Plan awareness, engagement, and conversion strategies across channels (social, email, web).
3. Copywriting and Visual Strategy
o Draft fundraising copy tailored to segmented audiences.
o Understand what makes digital content effective based on data
Entry Requirements
Participants must have a Diploma in any area of study
Course Details
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Note: To apply for this course, visit or contact the training provider directly.
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