WhatsApp Commerce: AI and Automation to Develop and Drive Advanced Sales Strategies for ROI Optimisation [Classroom Facilitated, Synchronous, Asynchronous E-Learning]

About This Course

This course is designed to provide participants – including marketing, social and ecommerce professionals, business owners – with a strong foundation in WhatsApp Marketing automation. Participants will learn to leverage the important features and functions of WhatsApp Business, as well as the proprietary automation functions including chatbot, CRM integration, and AI tools to support streamlining the prospect/customer journey that supports lead generation to driving conversion. They will learn to implement resource-efficient marketing campaigns, utilize AI-driven decision logic to enhance chatbot responsiveness, and integrate CRM for personalized interactions with key topics including campaign strategy, smart segmentation, and AI-powered automation.

Participants will be equipped with the essential in-demand skills of marketing automation, AI integration, and CRM techniques that makes them highly attractive to employers in the marketing and digital communication sectors thereby elevating their employability, and where businesses/employers can benefit from these skillsets to improve business marketing efficiency, increase customer engagement, deriving better campaign results leading to potentially higher conversion rates and overall business growth.