WhatsApp Commerce: AI and Automation to Drive Leads, Boost Sales and Enhance Productivity [Classroom Facilitated, Synchronous, Asynchronous E-Learning]
About This Course
This course introduces advanced strategies for WhatsApp marketing where participants will learn to optimize their WhatsApp Business profile, launch targeted campaigns, automate sales funnels and chatbots, as well as understand what has become increasingly important in implementing compliance best practices.
Participants will learn advanced skills in prospect lead management and sales conversion enhancement through the use of WhatsApp Business tools, as well as using AI and Automation tools to develop sales funnels and chatbots to drive engagement and maximise returns. The additional value that businesses will gain is reduction of manual workload, in turn acquiring cost reduction and productivity enhancement potential, making participants with these enhanced skills a valuable asset to any organisation that is striving to enhance its competitive edge and drive its growth and sustainability.
What You'll Learn
1. implement automated WhatsApp marketing campaigns to engage customers while reducing manual workload.
2. apply AI-driven decision logic to enhance chatbot responsiveness and deliver seamless user experiences.
3. utilise CRM integration techniques to segment customers effectively, personalised interactions, and track performance using data analytics.
4. leverage AI tools for message optimisation to boost overall campaign efficiency.
Entry Requirements
Basic English and Digital Literacy.
Have experience in WhatsApp App and WhatsApp Business usage.
Learners are required to bring their own laptops.