Digital Marketing (SEM) in Retail (Classroom and Asynchronous e-learning)
About This Course
This course equips candidates with a clear understanding of digital marketing within the context of Search Engine Marketing (SEM). Learners will define SEM, understand campaign objectives, and identify the ideal objectives for different marketing goals. The course covers the development of advertising strategies, keyword research and mapping, and the creation of value-driven copywriting to enhance campaign performance.
Participants will also learn to establish a complete set of tools required to manage SEM campaigns effectively, including tracking codes, Google Trends, Google Keyword Planner, SpyFu, and SEMRush. Through practical application and guided learning, candidates will gain hands-on experience in managing paid search campaigns to achieve maximum ROI and strong performance outcomes.
What You'll Learn
a) define digital marketing within search engine marketing (SEM)
b) deliberate the different objectives and identify the ideal objective for the respective goal
c) develop your advertising strategy and objectives
d) keyword research and mapping
e) create value in copy writing
f) establish the set of tools to look after all your SEM Campaigns (Tracking codes, Google Trends, Google keyword planner, SpyFu, SEMRush)
Candidate after marked as competent to this module will be able to:
1. Identify trends and insights in order to achieve maximum ROI in paid search campaigns
2. Track, report, and analyse website analytics and PPC initiatives and campaigns
3. Perform daily account management for pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms
4. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
5. Block poor quality traffic sources from all campaigns
6. Generate weekly and monthly customer reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Entry Requirements
Aged 21 years old
1. Singaporean and PR
Minimum GCE 'N' Level
2. International
IELTS score 4.5 or TOEFL score 36 AND
High School Diploma equivalent to GCE ‘N’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics
3. ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.