E-commerce strategies to grow sales online sales
About This Course
Course Description:
Transform your AI skills in this hands-on course exploring the power of AI tools and Generative AI in marketing. Learn to generate impactful content for emails, social media, and blogs, and apply AI techniques in e-commerce campaigns to boost engagement and sales. Through real-world case studies and interactive exercises, understand ethical considerations, optimize campaigns, and explore AI applications in market research and multimedia. Perfect for professionals looking to elevate their marketing strategies with cutting-edge AI solutions.
What You'll Learn
a) How to manage multi channel platforms for e-commerce (Shopee, Lazada)
b) How to blend online and offline experiences through e-commerce
c) Develop customer service to support e-commerce sales channels
d) Optimise customer experience on e-commerce platforms
e) Optimise logistics and delivery processes for consumers (what are the important pieces of information that customers need to see after paying)
Entry Requirements
1. Singapore Citizen and PR
Minimum GCE ‘O’ level
2. Foreigner
IELTS score 5.5 or TOEFL 46 AND
High School Diploma equivalent to GCE 'O' Level with minimum grade C6 for 3 subjects, including English and Mathematics
3. ALL Learners are required to have basic digital literacy, knowledge of computers and Microsoft Office