MARKET RESEARCH AND SURVEY INTERVIEWS SKILL FOR PRACTIONERS
About This Course
This course equips market research practitioners with the skills to conduct effective, ethical, and reliable survey interviews across various modes — including face-to-face, telephone, and digital platforms. Participants will learn techniques to engage respondents, minimize bias, ensure data accuracy, and handle difficult situations during interviews. Ideal for professionals involved in data collection, fieldwork supervision, or client-facing research roles.
Course Description include formulate market research frameworks, as well as develop market research study objectives, market research plans and methodologies to analyses market trends and developments to forecast emerging market needs.
What You'll Learn
- Understand the role of interviews in market research and their methodological foundations.
- Apply best practices in designing and conducting structured and semi-structured surveys.
- Use appropriate communication techniques to build rapport and gather accurate responses.
- Identify and mitigate common sources of bias and error in interviews.
- Manage respondent interactions professionally, including refusals and difficult scenarios.
- Maintain ethical standards and data confidentiality.
- Identify the objectives and requirements of the market research projects to understand one's involvement and responsibilities
- Conduct secondary research to compile relevant information
- Summarise key findings and market research information
- Prepare the data, findings and analyses collected for the research reports
Entry Requirements
Target Audience
Personnel who wants to join as market researcher or wish to conduct surveys related workplace.
Entry Requirements
• Be able to read, write and speak English at WPL Level 4
• Be able to manipulate numbers at WPN Level 4
• Be able to act in a professional manner
• Be able to observe confidently
• Be vigilant at all times
Nationality
Singapore Citizens, Malaysian Citizens who are Singapore Permanent, holders of Work Permits or Employment Passes.
Age
The minimum entry age for learners shall be 18 years old at the time of application and the maximum age shall be 70 years old.
Physical and Medical Requirement
• Certified by a medical doctor to be physically fit for work
• Not be colour-blind or hearing impaired
Education Qualifications
The minimum entry educational qualification for learners shall be 3 GCE ‘N” Level credits, 3 SPM Credits, NITEC or their equivalent