Google Ads Performance Max
About This Course
LO1: Analyze the characteristics of major advertising and data management platforms to formulate effective and profitable PPC campaign strategies that achieve defined business objectives
LO2: Differentiate between ad writing techniques and ad copy elements for testing on new and existing ad campaigns
LO3: Integrate bid management, ad copy creation, competitor analysis and keywords research on search and display ads networks into an online marketing campaign
LO4: Analyse traffic quality and other key performance metrics across ad accounts using campaign management tools.
LO5: Use split testing techniques to identify low performing ads and optimise to maximise profit and volume
LO6: Examine quality score and conversion rates to find fraud and low performing sources and domains
LO7: Utilize third-party tools to monitor profitability and manage ad campaigns
LO8: Integrate data from social media for reporting on competitors and online landscape
What You'll Learn
The course blends foundational strategy with technical proficiency. Through guided practice and platform simulations, learners will design high-performing search and display ads, apply data to improve quality scores, manage bids, test ad elements, and use third-party tools to monitor profitability. They will also learn to track competitors and identify new opportunities using integrated SEO, SMM, and analytics tools.
Entry Requirements
1. A Grade 5 in N-Level English or WPLN level 5 or equivalent
2. Basic knowledge on how to use a smartphone
3. Basic knowledge on how to use a computer word processor(MS Word) and email
4. Basic knowledge of Facebook and Instagram social media account or equivalent
5. Basic knowledge of how to surf the internet using a web browser.
6. No work experience required; however some work experience would be useful