AI-Driven Digital Marketing: Funnels, Ads, Content & KPIs (Synchronous e-Learning)
About This Course
This course empowers modern marketers to master digital strategy and execution by integrating cutting-edge AI tools. Moving beyond theoretical concepts, participants will gain hands-on experience across essential digital marketing disciplines, including SEO, SEM, social media, email marketing, analytics, and campaign planning. The curriculum emphasizes practical application and real-world performance, enabling learners to efficiently create, optimize, and scale campaigns independently, equipped with enhanced productivity workflows and a portfolio of digital assets.
What You'll Learn
• LO1. Strategise comprehensive, mobile-responsive digital marketing campaigns adhering to Singapore's PDPA guidelines
• LO2. Integrate adequate data privacy policies into all marketing activities
• LO3. Utilise AI tools to execute Search Engine Optimisation (SEO)
• LO4. Curate Paid Search efforts that include Google Ads campaigns
• LO5. Craft compelling, high-impact marketing assets and content using AI tools for various digital channels and social media platforms
• LO6. Execute engagement workflows across multiple platforms with AI as a co-pilot to boost efficiency and effectiveness
• LO7. Analyse and interpret digital campaign performance metrics with AI tools to generate actionable insights for continuous optimisation
Entry Requirements
Entry Requirements
- 1 year of working experience in any sector
- Proficient with a computer and Microsoft applications; and
- Workplace Literacy and Numeracy (WPLN) 5 or equivalent
*Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 3 years of relevant working experience, subject to the MR’s approval.