Product Branding
About This Course
This course equips learners with the essential knowledge, practical skills, and competencies to deliver branding designs and implement public relations campaigns that align with organisational goals while integrating customer perspectives and responses. Learners will gain a strong foundation in branding principles, public relations tactics, stakeholder roles, and the influence of customer perception on brand reputation. They will also develop applied capabilities in active listening, campaign execution, KPI monitoring, and social media reputation assessment. Designed for professionals in roles such as marketing executives, PR coordinators, brand assistants, and communications specialists, this course is highly relevant to sectors including marketing, retail, hospitality, government, and corporate communications. It enhances employability by enabling learners to co-create brand narratives with customers and build sustained brand trust, while providing a valuable upskilling path in customer-driven brand strategy, campaign planning, and performance evaluation across platforms.
What You'll Learn
• Understand branding principles and how stakeholders influence brand identity
• Learn about public relations tactics and how to engage different types of external audiences
Learning Unit 2: Customer Perspectives and Branding Design
• Analyse how customer perceptions and feedback impact brand reputation
• Apply listening techniques and translate customer insights into branding design ideas
Learning Unit 3: Branding and PR Campaign Execution
• Execute branding and PR campaigns aligned with brand strategy and organisational plans
• Monitor branding success using KPIs and identify indicators of successful branding
Learning Unit 4: Reputation Monitoring and Campaign Evaluation
• Assess brand reputation across platforms and document campaign outcomes
• Recommend strategic improvements to future PR campaigns using data-driven reputation metrics
Entry Requirements
Entry Requirements
- Minimum 1 year of relevant work experience in any sector
- Workplace Literacy and Numeracy (WPLN) 4 or equivalent
- At least a secondary school education
*Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 3 years of relevant working experience in advertising, sales, media or marketing, subject to the MR’s approval.