Strategic Branding
About This Course
This immersive two-day workshop is designed to equip learners with essential branding skills required in marketing, retail, and creative roles. Combining brand strategy, customer profiling, and visual communication, the course trains participants to develop practical brand guidelines and apply them across digital, retail, and packaging platforms. Learners will gain competencies in aligning brand identity with audience needs and communicating brand systems effectively within teams, these are key skills for professionals involved in brand development, marketing execution, and stakeholder engagement.
What You'll Learn
LO1. Apply brand management concepts and performance metrics to evaluate existing brand identity, product branding and consumer perceptions
LO2. Use customer profiles to adapt brand tone, messaging, and design that align with target audience expectations
LO3. Develop brand guidelines that align with customer needs and brand objectives
LO4. Apply brand guidelines and ensure consistent brand experience across platforms
Entry Requirements
Entry Requirements
- 1 year of working experience in any sector; and
- Workplace Literacy and Numeracy (WPLN) 4 or equivalent
- At least secondary school education
*Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 2 years of relevant working experience in design or media-related roles, subject to the MR’s approval.