Intelligent Business Insights with AI Tools
About This Course
This course equips learners with practical skills to plan, manage, and evaluate events with a focus on immersive guest experiences. It covers the full spectrum of event planning — from concept development and venue styling to logistics coordination and post-event performance review. Learners will explore how to integrate floral elements and sustainable practices into the design and delivery of events that meet diverse objectives, such as celebrations, media engagement, and fundraising. Designed to reflect real-world industry workflows, the course blends creative planning with operational execution and adaptive thinking.
What You'll Learn
1. Define the research objectives and key problems by stating the decision context, scope, and problem statement.
2. Formulate clear and testable hypotheses based on the research objective and problems.
3. Design a research plan and data requirements to test hypotheses
4. Categorize relevant research materials and data for accessibility and traceability
5. Validate data accuracy, reliability and compliance with legal and IP rules
6. Process research data to produce a clean, analysis-ready dataset
7. Review processed data to identify missing elements and remove unreliable information to maintain data quality.
8. Analyze cleaned dataset to derive results against the original research questions and hypotheses.
9. Recommend improvements to the research approach based on findings
10. Refine the research approach and execution plan in response to interim results and constraints.
Entry Requirements
Minimum Entry Requirements
Minimum GCE "N" levels
Ability to use Windows and/or Mac OS
Ability to use Word Processing and Excel
Basic awareness of software systems and applications