Visual Merchandising for Retail Spaces
About This Course
This course introduces candidates to the core principles and techniques used in creating effective promotional and point-of-purchase (POP) displays. Learners will gain an understanding of space utilisation, design principles, and visual merchandising techniques that enhance the effectiveness of retail displays.
The course also covers methods to optimise display impact and addresses safety issues associated with constructing and maintaining promotional setups. Through hands-on activities and collaborative sessions, candidates will develop practical skills in applying these concepts to real retail environments.
By the end of the course, candidates will be able to contribute to setting up POP and promotional displays, make innovative use of available materials, and participate in brainstorming new display ideas in alignment with operational guidelines.
What You'll Learn
Features of space utilisation
Principles of design
Techniques of visual merchandising
Methods to optimise effectiveness of displays
Safety issues associated with construction and promotional displays
Candidates will be able to perform:
Adhere to operational guidelines in setting up POP displays
Contribute to the creation of promotional displays making innovative use of available materials and supplies
Support brainstorming of ideas of new promotion displays
Entry Requirements
Aged 21 years old
1. Singaporean and PR
Possess a minimum credit in English at GCE “N” Level or its equivalent.
2. International
IELTS score 4.5 or TOEFL iBT score 32.
High School Diploma equivalent to GCE ‘N’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics.
3. ALL Students are required to have basic computing skills - i.e., able to turn on the laptop, use the mouse, drag, and drop files, use online search engines for research; and be a competent user of Microsoft Office.