Search Engine Optimisation (SEO) to Boost Retail Sales (Classroom and Asynchronous e-learning)
About This Course
This course provides candidates with a foundational understanding of SEO and its importance in building online visibility from the start. Learners will explore how to develop relevant business content, identify key metrics for videos and blogs, perform keyword research and selection, and understand the role of meta descriptions and SEO data in boosting search performance.
Through practical application, candidates will learn how to analyse search performance, optimise content, study competitor strategies, and coordinate with different teams to improve SEO-driven marketing outcomes. By mastering these skills, candidates will be able to support sustainable search engine visibility and implement effective internet search engine marketing strategies.
What You'll Learn
a) SEO and its importance to built from the start
b) develop content that is relevant to your business
c) key metrics to highlight within the videos and blogs creation
d) keywords research and selection
e) meta description and SEO data
Candidate successfully complete this module will be able to:
1. Perform keyword discovery, expansion and optimisation
2. Administer search engine programs (i.e. XML sitemaps, shopping feeds, webmaster tools)
3. Research and analyse competitor advertising links
4. Conduct SEO analysis and analyse search performance across various channels
5. Identify trends and developments pertaining to SEO, search engines and internet marketing
6. Coordinate with editorial and marketing teams to inform results based on SEO analysis outcomes to optimise content creation
7. Prepare and implement internet search engine marketing strategies.
Entry Requirements
Aged 21 years old
1. Singaporean and PR
Minimum GCE 'N' Level
2. Foreigner
IELTS score 4.5 or TOEFL score 32 AND
High School Diploma equivalent to GCE ‘N’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics
3. ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.