AI for Sales Professionals
About This Course
This course is designed for sales professionals across all industries who want to harness the power of generative AI to improve their performance, save time, and close more deals. Whether you’re a B2B account executive, inside sales rep, business development lead, or sales manager, this course gives you the practical skills and strategies to integrate AI into your daily sales workflow.
Through real-world tools like ChatGPT, Copilot, and AI-powered CRMs, you’ll learn how to conduct smarter prospect research, write high-converting outreach, qualify leads more accurately, and manage your pipeline with confidence. As you advance, you’ll also gain the ability to design your own intelligent sales workflows and build custom GPTs and agentic systems that automate and scale your most repetitive tasks.
If you’re ready to move beyond experimenting with AI and start using it strategically to transform how you sell, this course will give you the clarity, structure, and hands-on practice to make it happen.
What You'll Learn
- Use AI tools to streamline prospect research and uncover relevant insights for targeting.
- Evaluate and apply appropriate AI messaging tools to generate channel-specific outreach messages that achieve scalable personalisation.
- Interpret AI-generated recommendations to qualify leads more consistently and efficiently.
- Extract and adapt prospect insights from AI outputs to enhance sales conversation strategy.
- Evaluate and recommend multi-step AI workflow models that analyse sales conversations and surface actionable coaching opportunities.
- Identify patterns in customer data using AI to shape strategic opportunity engagement.
- Monitor sales pipelines using AI tools to detect risks and flag underperforming deals.
- Adapt AI-driven forecasting approaches from related industries to inform sales performance projections.
- Build custom GPTs aligned to internal qualification frameworks to automate lead evaluation.
- Implement agent-based coaching systems that track, analyze, and optimize rep performance.
- Apply AI-assisted to conduct competitive research to support real-time positioning during customer interactions.
- Evaluate opportunities to design autonomous systems that handle lead nurturing, qualification, and handoff with minimal intervention.
- Plan intelligent sales coverage architectures to optimise team deployment across territories.
- Analyse complex sales activities using AI patterns from other industries to structure tasks suitable for agent-based execution.
Entry Requirements
Academic Requirement
- Secondary or higher
Language Proficiency
- GCE O Level English with a pass (i.e. C6 of above) or
- Workplace Literacy & Numeracy (WPLN) Level 5
Experience
- Minimum 18 years old
- 1 - 2 years of work experience recommended to optimize learning experience
If you do not have the minimum entry requirements, please contact our Admissions Team and we will assess on a case-by-case basis.