HubSpot Essentials: CRM, Sales Funnels & Relationship Building (Synchronous E-learning)
Training Provider: BELLS Institute of Higher Learning Pte. Ltd.
Course Reference: TGS-2026061959
S$650
Original: S$1,300
Save S$650
About This Course
This course provides practical, hands-on training in designing, executing, and optimizing digital marketing campaigns using HubSpot CRM. It is specifically designed for marketing professionals, SMEs, startups, and digital teams in Singapore aiming to develop strong campaign management, automation, and CRM integration capabilities aligned with Singapore’s national digital skills agenda.
What You'll Learn
Upon completion, participants will be able to:
1. Apply HubSpot CRM to integrate operational plan components, align inbound marketing campaign objectives, and manage operational plans.
2. Structure campaign strategies by aligning campaign goals and KPIs with operational plans, advertised products, marketing mix, and campaign messages.
3. Evaluate campaign testing outcomes using A/B testing, customer responses, and pre-campaign data to refine operational plans.
4. Assess and refine media strategies by reviewing media options, evaluating media effectiveness and ROI, and applying campaign optimisation.
5. Manage campaign operations by applying budget components, campaign management tactics, and resource controls.
6. Set metrics to monitor and evaluate campaign performance effectiveness using performance measures, campaign schedules, and market trends.
7. Optimise campaign execution by selecting appropriate communication tools and refining campaigns using performance insights and e-commerce trends.
1. Apply HubSpot CRM to integrate operational plan components, align inbound marketing campaign objectives, and manage operational plans.
2. Structure campaign strategies by aligning campaign goals and KPIs with operational plans, advertised products, marketing mix, and campaign messages.
3. Evaluate campaign testing outcomes using A/B testing, customer responses, and pre-campaign data to refine operational plans.
4. Assess and refine media strategies by reviewing media options, evaluating media effectiveness and ROI, and applying campaign optimisation.
5. Manage campaign operations by applying budget components, campaign management tactics, and resource controls.
6. Set metrics to monitor and evaluate campaign performance effectiveness using performance measures, campaign schedules, and market trends.
7. Optimise campaign execution by selecting appropriate communication tools and refining campaigns using performance insights and e-commerce trends.
Entry Requirements
Minimum Entry Requirements
• Minimum GCE ‘N’ Level
• Ability to use Windows and/ or Mac OS
• Ability to use Word Processing and Excel
• Basic awareness of software systems and applications
• Minimum 1 year of relevant work experience and computer knowledge
Course Details
Back to All Courses
Note: To apply for this course, visit or contact the training provider directly.
More Courses from BELLS Institute of Higher Learning Pte. Ltd.
Upon completion of this course, learners will be able to:
Explain the fundamentals of Generative AI...
(SCTP) AI Enhanced IT Sales and Digital Prospecting Specialist (Classroom and Synchronous eLearning)
This course is a comprehensive training program designed to equip professionals with the necessary s...
This course aims to empower learners with skills to utilize Generative AI and emerging technologies ...