Advanced Product Strategy & Roadmapping
Training Provider: EPM TRAINING SERVICES PTE. LTD.
Course Reference: TGS-2026061965
S$675
Original: S$1,350
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About This Course
This course is for product managers and innovators who want to master the entire process of strategic product development from start to finish. Whether you’re launching a new product, expanding an existing one, or spearheading digital innovation, you’ll be fully equipped to decode markets and implement effective go-to-market strategies. You will be able to implement the customer understandings into business roadmaps and prototypes and lead your teams toward product success.
What You'll Learn
You will learn to:
1. Identify opportunities (trends and gaps) from the market for new potential product innovation using tools such as PESTEL analysis and Porter’s 5 forces. (K1, K2, K3 | A1, A8)
2. Utilize customer-driven techniques (e.g., Jobs-to-be-Done, personas) to identify unmet needs and confirm product concepts.
3. Design and test business model prototypes (e.g., Lean Canvas).
4. Design a product incubation plan, which includes risk assessment, resource allocation and stakeholder alignment.
5. Channel the product strategy into an actionable roadmap. Prioritize features using agile methodologies (RICE, MoSCoW, etc.).
6. Implement your go-to-market strategy and determine how you will price and distribute the product. Identify the metrics you will use to gauge a successful launch, such as CAC or LTV.
7. Maintain a product portfolio strategy that balances innovation and scalability (i.e., the BCG Matrix).
1. Identify opportunities (trends and gaps) from the market for new potential product innovation using tools such as PESTEL analysis and Porter’s 5 forces. (K1, K2, K3 | A1, A8)
2. Utilize customer-driven techniques (e.g., Jobs-to-be-Done, personas) to identify unmet needs and confirm product concepts.
3. Design and test business model prototypes (e.g., Lean Canvas).
4. Design a product incubation plan, which includes risk assessment, resource allocation and stakeholder alignment.
5. Channel the product strategy into an actionable roadmap. Prioritize features using agile methodologies (RICE, MoSCoW, etc.).
6. Implement your go-to-market strategy and determine how you will price and distribute the product. Identify the metrics you will use to gauge a successful launch, such as CAC or LTV.
7. Maintain a product portfolio strategy that balances innovation and scalability (i.e., the BCG Matrix).
Entry Requirements
Secondary level & above or workplace literacy and numeracy (WPN) level 5 7 above or equivalent for those with no formal qualifications.
Course Details
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