SCTP Relationship-Led Growth: Customer Relationship Management (CRM), Loyalty & Strategic Collaboration
Training Provider: SINGAPORE INSTITUTE OF TECHNOLOGY
Course Reference: TGS-2026062077
S$1,053
Original: S$3,510
Save S$2,457
About This Course
This is module 2 of the (SCTP) Strategic Customer Success and Account Management Programme (Full-Time) (TA-eligible), which equips participants with practical skills to manage and optimise customer relationships using Customer Relationship Management (CRM) systems. Participants will also explore strategies for designing loyalty programmes and collaborating across functions to deliver tailored, customer-centric solutions that drive advocacy and long-term growth.
What You'll Learn
1. Customer Relationship Management (CRM) Systems Implementation and Optimisation
Master CRM platforms like HubSpot for managing customer data, interactions, and leveraging analytics capabilities.
2. Building and Scaling Customer Loyalty Programmes
Design tiered online and offline loyalty programs that incentivise long-term engagement and advocacy.
3. Psychology of Customer Engagement and Motivation
Explore intrinsic and extrinsic reward mechanisms and behavioural economics principles.
4. Account-Based Engagement Strategy
Develop personalised engagement strategies for key accounts using Account-Based Marketing principles.
5. Customer Advocacy and Referral Development
Convert satisfied customers into advocates through case studies, testimonials, and structured referral programmes.
6. Solution Selling and Customer-Centric Communication
Apply consultative selling techniques that align offerings with customer pain points and business outcomes.
7. Negotiation and Difficult Conversation Management
Master objection-handling and escalation techniques whilst maintaining relationships.
8. Cross-Functional Collaboration with Sales, Product, and Marketing
Build strategic partnerships and establish effective communication channels across departments.
Master CRM platforms like HubSpot for managing customer data, interactions, and leveraging analytics capabilities.
2. Building and Scaling Customer Loyalty Programmes
Design tiered online and offline loyalty programs that incentivise long-term engagement and advocacy.
3. Psychology of Customer Engagement and Motivation
Explore intrinsic and extrinsic reward mechanisms and behavioural economics principles.
4. Account-Based Engagement Strategy
Develop personalised engagement strategies for key accounts using Account-Based Marketing principles.
5. Customer Advocacy and Referral Development
Convert satisfied customers into advocates through case studies, testimonials, and structured referral programmes.
6. Solution Selling and Customer-Centric Communication
Apply consultative selling techniques that align offerings with customer pain points and business outcomes.
7. Negotiation and Difficult Conversation Management
Master objection-handling and escalation techniques whilst maintaining relationships.
8. Cross-Functional Collaboration with Sales, Product, and Marketing
Build strategic partnerships and establish effective communication channels across departments.
Entry Requirements
• Participants should at least be a Polytechnic Diploma graduate.
• Participants should also have good written and spoken English skills.
Course Details
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