Livestream Commerce & Real-Time Engagement
Training Provider: Ngee Ann Polytechnic
Course Reference: TGS-2026062124
S$140
Original: S$465
Save S$326
About This Course
This 1-day Livestream Commerce short course is designed to equip business owners and marketers with the skills and confidence to sell effectively through TikTok Live. Participants will learn how to plan and structure engaging livestream sessions, present products convincingly on camera, interact with viewers in real time, and convert engagement into sales. Through guided setup, live simulations, and hands-on coaching, learners will gain practical experience with TikTok Live features, performance analytics, and scaling strategies, leaving the course ready to execute their first livestream and build a sustainable livestream selling roadmap.
What You'll Learn
1. Design and structure engaging livestream selling sessions that attract and retain viewers.
2. Apply effective on-camera presentation, storytelling, and product demonstration techniques.
3. Execute real-time engagement and persuasion tactics to build urgency and drive conversions during livestreams.
4. Navigate and utilise platform-specific features, tools, and algorithms (with a focus on TikTok Live) to maximise reach and visibility.
5. Develop post-livestream follow-up and optimisation strategies to improve conversion rates and overall livestream performance.
2. Apply effective on-camera presentation, storytelling, and product demonstration techniques.
3. Execute real-time engagement and persuasion tactics to build urgency and drive conversions during livestreams.
4. Navigate and utilise platform-specific features, tools, and algorithms (with a focus on TikTok Live) to maximise reach and visibility.
5. Develop post-livestream follow-up and optimisation strategies to improve conversion rates and overall livestream performance.
Entry Requirements
Recommend participants who want to gain knowledge on live streaming
Course Details
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