Digital Marketing (Synchronous E-learning)
About This Course
This course is designed for professionals across industries who want to build hands-on skills in digital marketing and drive measurable business growth through online channels. Whether you’re a marketing executive, entrepreneur, content creator, or career switcher, this course will equip you with the tools, strategies, and confidence to plan, launch, and optimize data-driven digital campaigns. You’ll learn how to connect with the right audiences, choose the right platforms, and apply techniques across social media, paid search, email, and SEO. With practical exercises and real-world projects, you’ll leave the course ready to make smarter marketing decisions and create impactful campaigns that deliver results.
What You'll Learn
- Apply foundational digital marketing concepts to compare the impact of different online strategies for business growth.
- Construct a strategic marketing approach that connects campaign goals with appropriate digital tools and success metrics.
- Apply customer profiling techniques to determine suitable strategies for different audience segments.
- Design a structured paid social campaign that matches audience needs with platform capabilities.
- Implement a paid search campaign that uses keyword targeting to address brand visibility challenges.
- Develop a content strategy that improves organic search rankings for a selected brand or product.
- Plan and schedule automated email sequences that align with user behavior and marketing goals.
- Apply analytical tools to interpret digital campaign data and draw actionable conclusions.
- Design test variations and assess results to enhance digital marketing performance.
Entry Requirements
Academic Requirement
- Secondary or higher
Language Proficiency
- GCE O Level English with a pass (i.e. C6 of above) or
- Workplace Literacy & Numeracy (WPLN) Level 5
Experience
- Minimum 18 years old
- 1 - 2 years of work experience recommended to optimize learning experience
If you do not have the minimum entry requirements, please contact our Admissions Team and we will assess on a case-by-case basis.