Mastering TikTok Shop: Artificial Intelligence (AI)-Powered Social Commerce Strategies
About This Course
This intensive 2-day programme provides a comprehensive introduction to social commerce and its application through the TikTok Shop ecosystem. Especially essential for consumer product brands, such as those in Fast-Moving Consumer Goods (FMCG), apparels, beauty, skincare and more. This course empowers participants to understand and apply social-first strategies that drive direct-to-consumer growth.
Participants will gain actionable knowledge on TikTok Shop setup, product listings, affiliate marketing, live selling, and how to collaborate with content creators and influencers to close sales. The programme also explores TikTok’s built-in Artificial Intelligence (AI) features, including algorithm-driven product recommendations, to boost visibility and conversion.
Whether you're a brand owner, marketing strategist, or social commerce newcomer, this course will help you unlock TikTok as a full-funnel sales engine.
What You'll Learn
• Build a strategic understanding of social commerce as a go-to-market model
• Explain how TikTok Shop and affiliate marketing drive full-funnel consumer conversion
• Equip participants with hands-on know-how to set up TikTok Shop and optimise product listings
• Understand live selling frameworks and how to use TikTok’s ecosystem to create demand
• Explore best practices in working with influencers, creators, and paid promotions
Entry Requirements
There are no formal prerequisites for enrolment in this programme. As this programme is conducted in English, participants should be proficient in reading, writing, and communicating in English