(SCTP Module) Digital Media Communication and Analytics
Training Provider: Republic Polytechnic
Course Reference: TGS-2026062520
S$279
Original: S$930
Save S$651
About This Course
Digital technologies heavily influence the operations of the media industry. Media professionals must have a critical understanding of how these digital tools are consumed and used in communication work. Through hands-on activities, you will learn technical skills and approaches to work with raw information related to digital technology across a range of topics. You will also develop a deeper understanding of the thinking process that prefaces product creation.
Topic areas such as websites and social networking platforms, user interface for website and mobile sites designing, online advertising, viral marketing campaigns, along with web and social media analytics will also be discussed.
What You'll Learn
Describe digital media communications and its uses across platforms like websites, blogs and social media.
Create digital platforms using available web resources and tools to communicate effectively/meet certain goals with target audience.
Identify the principles of design for web and for mobile platforms.
Describe the role of social networking platforms in digital media communications.
Evaluate the value of digital advertising and marketing to businesses.
Describe the role of web analytics and social media analytics.
Create digital platforms using available web resources and tools to communicate effectively/meet certain goals with target audience.
Identify the principles of design for web and for mobile platforms.
Describe the role of social networking platforms in digital media communications.
Evaluate the value of digital advertising and marketing to businesses.
Describe the role of web analytics and social media analytics.
Entry Requirements
Proficiency in English
Course Details
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