(SCTP Module) Fundamentals of Digital Marketing
Training Provider: Republic Polytechnic
Course Reference: TGS-2026062521
S$279
Original: S$930
Save S$651
About This Course
As the digital commerce landscape continues to grow at a rapid pace, the value chain of every industry is now going online. Businesses are faced with new challenges and also opportunities in this digital age. This module will introduce students to the range of tools for e-commerce promotion e.g., search marketing, content marketing and social media marketing. At the end of the module, students will be able to gain relevant digital marketing insights, as well as a vast array of highly practical techniques that are being used in the field.
What You'll Learn
Module Outcomes:
1. Recognise digital consumer and marketing trends
2. Apply the process for creating engaging content
3. Identify the key actions that drive traffic to your brand
4. Evaluate a digital marketing strategy
1. Recognise digital consumer and marketing trends
2. Apply the process for creating engaging content
3. Identify the key actions that drive traffic to your brand
4. Evaluate a digital marketing strategy
Entry Requirements
Proficiency in English
Course Details
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